Inside the Insights Discovery evaluator
What the evaluator actually measures
The Insights Discovery evaluator is a short, accessible questionnaire that turns your preferences into a detailed personal profile. It doesn't label or limit anyone — it describes how a person prefers to think, communicate, and lead, and how that may differ from how others experience them.
What your profile captures
- 1
Conscious persona
How you intentionally show up at work — the style you believe you're leading with.
- 2
Blind spots
The gap between your intent and how colleagues actually experience you — often the most valuable page in the report.
- 3
Color energy preferences
Your personal balance across the four color energies that drive communication and decision-making.
- 4
Insights wheel position
Your position on the 72-type Insights wheel — a precise, shared shorthand for style that teams use every day.
The four color energies
Fiery Red
- Determined
- Competitive
- Purposeful
Leads with clarity and drive — strong on direction and decisions, watchful of impatience.
Sunshine Yellow
- Sociable
- Dynamic
- Persuasive
Leads with energy and optimism — strong on engagement and ideas, watchful of over-promising.
Earth Green
Leads with steadiness and values — strong on trust and inclusion, watchful of avoiding hard calls.
Cool Blue
- Precise
- Deliberate
- Questioning
Leads with rigor and analysis — strong on quality and data, watchful of over-complicating.
Insights Discovery is a registered trademark of Andrew Lothian, Insights Learning & Development Ltd, Dundee, Scotland. All rights reserved.